Beame Vehicle Tracking

Brand Awareness Campaign

Service

Brand Awareness Campaign

Client

34 Degrees (Agency)

Year

2013

Challenge

 

Beame is a vehicle tracking service.

 

Our challenge was to market a product that is essentially an ugly black plastic box. 

How could we come up with a story and make the brand fun and relate-able? 

 

Meet Beame!

 

He has big black eyes, because he's sole function in life is to watch your vehicle no matter what. And he loves it!

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Television Ads Concepts

 

The television ads for Beame was unfortunately never produced.

These storyboards illustrates the idea.

 

They were designed to communicate a single minded idea:

Beame watches your car no matter what!