top of page
Beame Vehicle Tracking
Brand Awareness Campaign
Service
Brand Awareness Campaign
Client
34 Degrees (Agency)
Year
2013
Challenge
Beame is a vehicle tracking service.
Our challenge was to market a product that is essentially an ugly black plastic box.
​
How could we come up with a story and make the brand fun and relate-able?
Meet Beame!
He has big black eyes, because he's sole function in life is to watch your vehicle no matter what. And he loves it!
​
Television Ads Concepts
The television ads for Beame was unfortunately never produced.
​
These storyboards illustrates the idea.
They were designed to communicate a single minded idea:
​
Beame watches your car no matter what!
​
bottom of page