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Beame Vehicle Tracking
Brand Awareness Campaign
Service
Brand Awareness Campaign
Client
34 Degrees (Agency)
Year
2013
Challenge
Beame is a vehicle tracking service.
Our challenge was to market a product that is essentially an ugly black plastic box.
How could we come up with a story and make the brand fun and relate-able?
Meet Beame!
He has big black eyes, because he's sole function in life is to watch your vehicle no matter what. And he loves it!
Television Ads Concepts
The television ads for Beame was unfortunately never produced.
These storyboards illustrates the idea.
They were designed to communicate a single minded idea:
Beame watches your car no matter what!
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