The Lodge @ Curry's Post
Brand Identity Design
Concept & Brand Strategy
Logo & Brand Identity
POS Materials Design
Identity System Design
@ Curry's Post
Situated in the Kwa-Zulu Natal Midlands, this hotel is surrounded by beautiful forests and the majestic Drakensberg mountains.
The owners of the old hotel decided that they wanted to re-design the interior to provide quests with a unique, contemporary and stylish experience. And to accompany the fresh interior, a matching new brand identity
The concept of the new brand identity takes its inspiration from the surrounding forests and mountains.
The old hotel is re-imagined and presented as stylised shield - complementing the contemporary styling that the interior design was taking.
Elements of the logo, most notably the forest and mountains, are used throughout the new brand identity.