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The Lodge @ Curry's Post

Brand Identity Design

Services Provided

Concept & Brand Strategy

Logo & Brand Identity

POS Materials Design

Identity System Design

Packaging Design



The Lodge

@ Curry's Post




The Story

Situated in the Kwa-Zulu Natal Midlands, this hotel is surrounded by beautiful forests and the majestic Drakensberg mountains.


The owners of the old hotel decided that they wanted to re-design the interior to provide quests with a unique, contemporary and stylish experience. And to accompany the fresh interior, a matching new brand identity  

The Identity

The concept of the new brand identity takes its inspiration from the surrounding forests and mountains.

The old hotel is re-imagined and presented as stylised shield - complementing the contemporary styling that the interior design was taking.

Elements of the logo, most notably the forest and mountains, are used throughout the new brand identity.

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