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Brand Identity Re-Brand

Services Provided

Concept & Brand Strategy

Logo & Brand Identity

POS Materials Design

Identity System Design

Packaging Design

Product Design 


Bambisana Holdings (Pty) Ltd.




The Story

Sebor has been making all sorts of plastic planters in South Africa since 1974. The brand, however, was never developed even though the company had such a rich heritage.


And as a result of this it was left in disrepair and had become very dated by the time Bambisana Holdings bought the company in 2011.

The Identity

The concept of the new brand identity takes its inspiration from round shape of the company's most iconic product, the round plastic pot.

The circle motif is carried right through in the design of the beautiful logotype, product designs and identity.   

The contained shape and script typeface of the old logo was also taken into consideration with the intention to create a visual link between the old and the new.

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