Brand Identity Re-Brand
Concept & Brand Strategy
Logo & Brand Identity
POS Materials Design
Identity System Design
Bambisana Holdings (Pty) Ltd.
Sebor has been making all sorts of plastic planters in South Africa since 1974. The brand, however, was never developed even though the company had such a rich heritage.
And as a result of this it was left in disrepair and had become very dated by the time Bambisana Holdings bought the company in 2011.
The concept of the new brand identity takes its inspiration from round shape of the company's most iconic product, the round plastic pot.
The circle motif is carried right through in the design of the beautiful logotype, product designs and identity.
The contained shape and script typeface of the old logo was also taken into consideration with the intention to create a visual link between the old and the new.