Mother's Day Campaign
Conceptualize, Design & Art Direction
34 Degrees (Agency)
Leverage Mother’s Day to increase sales and market share of Lindt Lindor.
Lots of moms would LOVE some time to themselves on Mother’s Day.
A partnership with Exclusive Books and over 30 000 books to be won provided the ultimate me-time escape for Moms. This is perfectly aligned with Lindt Lindor's brand narrative of "Having a me-moment".
As as direct result of the campaign Lindor went from No.2 behind Ferrero Rocher to No. 1. in terms of market share.
On-pack campaign communication at the point of purchase with the campaign entry mechanic printed on the back.
Campaign Key Visual
A mother is shown enjoying a moment to herself with book, a couch, a blanket and some Lindt Lindor.