UCount Logo Update

When Standard Bank updated their brand design, I was asked to update the identity of their loyalty program (UCount) to be in line with their brand update.

Service

I Design

Agency

The Brand Union

(Now Superunion)

Client

Standard Bank

Creative Director

Martinique Wilkinson

Year

2017

Account Director

Standard Bank

Agency

The Brand Union

(Now Superunion)

I updated the old Standard Bank UCount logo to fall in line with the new Standard Bank identity.

A new style guideline was developed for the UCount brand including colours pallets, fonts, and usage rules.

Logo inside its own holding device works on various media.