Yas

Brief

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Tasked with operationalising the Yas brand identity for international rollout. While the core logomark was established, the challenge was to translate this mark into a comprehensive, scalable visual system that could be applied consistently across African markets.

 

Scope

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• Systemisation: Defined the rules for typography, colour hierarchies, and photographic style.

• Guardianship: Developed detailed Corporate Identity (CI) Guidelines to ensure brand integrity across all touchpoints.

• Application: Created the technical frameworks for vendors and internal teams to execute the brand correctly.

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