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Astron Energy
Identity Design
Service
Brand Identity Development
Brand Identity Guidelines
Client
Design Bridge
Year
2021
Brief
I was asked to develop a new petroleum brand to replace Caltex in South Africa. The strategy was to create a powerful and impactful brand that communicates movement and energy.
Design
The design of the logo is based on the letter 'A' from the name Astron Energy, combined with dynamic angular shapes to convey forward movement.
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