Jupita

The Challenge

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DragonPass, a leading digital platform for airport lounge access, required a strategic rebrand to facilitate expansion into Western markets. The objective was to shift perception from a China-centric vendor to a global lifestyle platform.

 

The Solution

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Based on the strategy 'Unlock Global Access' , I developed the identity for Jupita—a name derived from Jupiter, symbolizing limitless scale and the 'unexplored'.

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The Work

• Visual Strategy: Translated the concept of 'Exponential Growth' into a dynamic logo and visual system.

• Identity System: Designed the complete visual language, ensuring the brand felt premium, accessible, and distinctly international.

• Note: This case study showcases the strategic concept and development phase.

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